For over 100 years, Pepsi-Cola has produced some of the finest soft drink ads available anywhere in the world. From today's
"Joy of Pepsi," as sung by Britney Spears, to yesterday's "Nickel, Nickel" (1939), their ads are as memorable as the
products they produce. Check out the highlights of my favorite ads from the last 20 years.
2004: Pepsi unveils five new TV commercials for Pepsi and Sierra Mist on Super Bowl XXXVIII, making this
the 19th straight year that Pepsi has advertised in the big game.
• On Super Bowl Sunday, Apple and Pepsi officially
launch a historic promotion to legally give away millions of free songs to Mac and Windows PC users from Apple's iTunes Music
• On the Academy Awards telecast, Diet Pepsi stole the spotlight as the country’s fastest-growing major
soft drink bowed a new advertising campaign with the tagline, “Diet Pepsi. It’s the Diet Cola. The zero-calorie
cola brand illustrates how it is the best option to go with food and social occasions, much like its sister brand, Pepsi-Cola.
2003: Pepsi-Cola unveils a new advertising campaign, "Pepsi. It's the Cola," which is the brand's first
major campaign shift since 1999. The new campaign highlights the popular soft drink that goes with everything from food to
• Pepsi's last major campaign change was in 1999, when it debuted "The Joy of Cola," which became "The Joy of
Pepsi" in 2000.
• Pepsi updates its look with a bolder, more contemporary image that better captures the brand's
• Mountain Dew offers its third line extension with Mountain Dew LiveWire, combining the unique
citrus taste of Mountain Dew with a bold orange flavor. Available summer 2003.
• Pepsi's blockbuster summer promotion
"Pepsi Play for a Billion" gives 1,000 consumers the chance to play for $1 billion on a live television show on The WB. A
guaranteed $1 million prizewinner will be chosen and will then have a chance to win $1 billion without forfeiting the $1 million
2002: In March, supermodel Cindy Crawford helps introduce a new look for Diet Pepsi. The updated graphics
better represent the brand's light, crisp, refreshing qualities.
• Pepsi-Cola teams up with the National Football
League, becoming its Official Soft Drink Sponsor.
• Pepsi declares, "It's a blue thing," and unveils Pepsi Blue
in July. A fusion of berries with a splash of cola, the blue-hued soft drink is created by and for teens. Through nine months
of research and development, Pepsi asks young consumers what they want most in a new cola. Their response: "Make it berry
and make it blue."
2001: The popular "Joy of Cola" tagline gets an update, becoming the "Joy of Pepsi." Three months later, Britney
Spears stars in a blockbuster Pepsi commercial that breaks during the Academy Awards. An hour before the telecast, the high-energy
spot debuts online, where more than 2 million fans click their way to Britney's own version of the "Joy of Pepsi."
Thirsty consumers are invited to "discover a sensation as real as the streets," when cherry-flavored Mountain Dew Code Red
• Pepsi puts a little twist on a great thing, unveiling the first national TV commercial for new
lemon-flavored Pepsi Twist.
2000: The popular Pepsi Challenge makes its return, and consumers across the country let their taste decide the
best cola and one-calorie cola. Helping launch the Challenge are two of baseball's top sluggers – Sammy Sosa and Ken
• On the airwaves, the "Joy of Cola" campaign is a hit as "Pepsi Girl" Hallie Eisenberg rocks with pop
star Faith Hill and perennial rockers KISS.
• Among those doing the Dew is hip-hop artist Busta Rhymes, and Aquafina
launches its first-ever television advertising campaign
1999: "The Joy of Cola" new advertising campaign for brand Pepsi features the voices of actors Marlon
Brando, Issac Hayes and "Queen of Soul" Aretha Franklin.
• Pepsi and Lucasfilm team up again as Star Wars Episode
1, The Phantom Menace hits movie theaters. Consumer excitement is heightened as special Pepsi bottles and cans offer 24
different Star Wars characters. The collection series includes an all-gold Yoda can. In addition, Pepsi introduces
animated character "Marfalump," Star Wars' biggest fan, in its ads supporting the film.
1998: Pepsi celebrates its centennial year with a birthday party attended by Pepsi-Cola bottlers from all over the
world. Joining the festivities are Pepsi stars and friends, including Ray Charles, Kool and the Gang and the Rolling Stones.
President and Mrs. George Bush, Lady Thatcher and Walter Cronkite also help to commemorate the occasion where the legacy of
Pepsi is honored, and a new look for the millennium is unveiled: the three-dimensional symbol for one Pepsi family –
poised for innovation and world leadership as it enters the new century.
1997: "GeneratioNext" signals a return to the long-running "generation" theme, and pop stars, The Spice Girls, build
on the excitement of Pepsi advertising.
• A group of disco-dancing bears high-step their way into national popularity
when they feel the pull of Pepsi and the beat of the Village People.
1996: The "Nothing Else Is A Pepsi" campaign makes its point in a memorable way when "Security Camera" catches a
competitor's salesman preferring Pepsi.
• Lucasfilm and Pepsi agree to a long-term partnership for the Star Wars
films and sequels.
1995: America raves over the new "Nothing Else Is A Pepsi" advertising campaign. The commercials achieve the highest
popularity ratings ever and win top honors at the prestigious Cannes Advertising Festival.
• Pepsi is now the "Choice
of a New Generation" in 195 countries around the world.
1994: Pepsi teaches consumers the importance of product expiration dates by adding "Freshness" information to each
and every package sold.
1993: "Be Young, Have Fun, Drink Pepsi" advertising starring basketball superstar Shaquille O'Neal is rated as best
in the U.S.
1992: Celebrities join consumers, declaring that they "Gotta Have It." The interim campaign supplants "Choice of
a New Generation" as work proceeds on new Pepsi advertising for the '90s.
• Mountain Dew growth continues, supported
by the antics of an outrageous new Dew Crew whose claim to fame is that, except for the unique great taste of Dew, they've
"Been There, Done That, Tried That."
1991: "You Got the Right One Baby" is modified to "You Got the Right One Baby, Uh-Huh!" The "Uh-Huh Girls" join
Ray Charles as backup singers, and a campaign soon to become the most popular advertising in America is on its way.
Supermodel Cindy Crawford stars in an award-winning commercial made to introduce the updated Pepsi logo and package graphics.
1990: Teen stars Fred Savage and Kirk Cameron join the "New Generation" campaign, and football legend Joe Montana
returns in a spot challenging other celebrities to taste their colas against Pepsi.
• Music legend Ray Charles stars
in a new Diet Pepsi campaign, "You Got the Right One Baby.